Joël Cruz is a multidisciplinary creative and director currently working at Google Brand Studio in Tokyo, Japan. His work often depicts people seemingly caught in moments of hardship or with very little influence, and tells their stories of rebirth, success and resilience to reveal their raw and powerful inner worlds. 

As a Swiss-born, Italian/Spanish living in one of the world’s largest metropolis’ in Asia, Joël has learnt to become an observer: finding comfort in challenges, delight in dark corners, and poetry amongst the chaos. Trying to connect with people across many different cultures has shown him that creativity is the universal language everyone speaks - when you can’t speak the language, your ideas need to speak for you.

He’s put this to the test between multiple advertising agencies as a creative, years as a film director and now Google. With the skills and experience to not just dream up ideas, but also bring them to life, Joël’s work has been recognized with multiple D&AD, Clio, LIA awards, as well as a Grand Prix at AdStars.


Google Japan February 2019 - Present
Ogilvy & Mather Tokyo  
June 2015 - July 2017
David the Agency, São Paulo   Oct - Nov 2015
Ogilvy & Mather Tokyo   July - Sep 2015
LeBureau, Stockholm   May - July 2015
Miami Ad School   2015 - 2017
Mandatory Army Service   Medic 2012 - 2013
Kantonsschule Wattwil   Major in Latin 2007 - 2011