About
I'm a Creative Director and Film Director from Switzerland. I help brands figure out what they want to say — and then actually say it well, usually through video.
I came up through Miami Ad School Europe, with internships in Stockholm and São Paulo before landing in Tokyo — where I'd end up spending close to a decade. I started at Ogilvy, spent a year freelancing and directing, then joined Google for nearly six years leading brand storytelling and integrated campaigns across APAC.
After Google, I co-founded Jetski with two former colleagues — a creative consultancy for tech companies and Google quickly became our biggest client.
Since moving back to Switzerland in late 2024, I've been the Creative Lead for Kraken's consumer products — our exchange and Krak, our P2P payments app — working across brand campaigns, product launches, and a wide range of high-profile brand partnerships like Williams F1 team and various European football clubs.
Twelve years in, I still think the best work comes from asking better questions than everyone else in the room, then caring more about the answer.
Awards:
Project Skate
Spikes - Silver - Innovation
Huey
Spikes - Gold - Innovation
Ethique
OneScreen (OneShow) - Gold Pencil
3 x Shortlisted - OneScreen (OneShow)
ADOT “Lights”
D&AD -White Pencil / Wood Pencil – Creativity for Good
D&AD Graphite Pencil – Direct Press
D&AD Wood Pencil – Direct Press
2x AdStars Grand Prix - Film & Case Film
Silver Clio – Integrated
Gold LIA – Music & Sound
Silver LIA – TV/Cinema/Online Film
4x Bronze LIA – Design
AdStars Silver - Promotion
AdStars Bronze - Media
5 x Adstars Crystal - Direct, PSA, Promotion, Integrated, Direct
5 x Shortlisted – Cannes Festival of Creativity
2 x Bronze Clio – Film – Film Craft
2016 One Show / Young Ones - Gold
2017 ADC Germany / Junior Wettbewerb - Auszeichnung/Merit
One Show Finalist – Public Service Campaign
2nd Place ACT Responsible Cannes – Solidarity