About
I currently lead Kraken's Creative & Design team, a group of talented Web, Motion and 3D Designers, Performance and AI Creatives working across both Kraken and Krak, our P2P payments app. My team's work spans brand campaigns, product launches, social, web, performance creative, and high-profile partnerships.
I studied at Miami Ad School Europe, with internships in Stockholm and São Paulo before landing in Tokyo, where I ended up spending close to a decade. I started at Ogilvy, then spent a year freelancing as a commercial director before joining Google for nearly six years where I led brand storytelling and integrated campaigns across APAC. Throughout that time and after, I kept directing alongside my creative lead roles. After Google, I co-founded Jetski with two former colleagues, a creative consultancy for tech companies, and Google quickly became our biggest client. I'm currently based in my home country of Switzerland, where I joined Kraken in late 2024.
Twelve years in, I still think the best work comes from asking better questions than everyone else in the room, then caring more about the answer.
Awards:
Project Skate
Spikes - Silver - Innovation
Huey
Spikes - Gold - Innovation
Ethique
OneScreen (OneShow) - Gold Pencil
3 x Shortlisted - OneScreen (OneShow)
ADOT “Lights”
D&AD -White Pencil / Wood Pencil – Creativity for Good
D&AD Graphite Pencil – Direct Press
D&AD Wood Pencil – Direct Press
2x AdStars Grand Prix - Film & Case Film
Silver Clio – Integrated
Gold LIA – Music & Sound
Silver LIA – TV/Cinema/Online Film
4x Bronze LIA – Design
AdStars Silver - Promotion
AdStars Bronze - Media
5 x Adstars Crystal - Direct, PSA, Promotion, Integrated, Direct
5 x Shortlisted – Cannes Festival of Creativity
2 x Bronze Clio – Film – Film Craft
2016 One Show / Young Ones - Gold
2017 ADC Germany / Junior Wettbewerb - Auszeichnung/Merit
One Show Finalist – Public Service Campaign
2nd Place ACT Responsible Cannes – Solidarity